Yota Devices Pavilion 2014 for External Reference

About the Project

We collaborates for the second time in the production of Yota Devices Pavilion at the Mobile World Congress MWC 2014, designed by External Reference Architects.

MWC is the largest fair of mobile technology in the world. This year, the event is again hosted in the Mobile World Capital Barcelona, at two world-class venues, Fira Gran Via and Fira Montjuïc.

For this project, External Reference Architects have designed a kind of techno-landscape in which the visitor is immersed in a sensory experience through music, lights and projections. This landscape is formed in the interior, by a series of ribs which expand to place capsules exhibiting mobile devices and screens.

For the exterior, it has created an enclosure drilled at different depths to cause light effects from the inside. The pavilion is a great place that welcomes visitors and invites to dive into the experience of new products by Yota Devices. 

Medio Design is responsible for design consultancy and digital fabrication of outer walls, interior ribs, acrylic capsules for mobiles displays and special furniture.


Project: External Reference →

Design Consultancy for production and fabrication: Juan Pablo Quintero / Medio

Pavilion photographies and render: External Reference 

Year: 2014

MWC website→

Awards for External Reference project: Magazine’s 29th Annual Exhibit Design Awards Competition, Edge Award.

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